Help

How do I become a member?

The Opinion Terminal membership is invitation only. Please check your inbox for an email from Alaska Airlines for your chance to join.

Why do I need to give you my Alaska Airlines Mileage Plan account number when I join?

As a member of The Opinion Terminal panel, you’ll be rewarded with Mileage Plan Miles for your survey participation. We need your Alaska Airlines Mileage Plan account number at registration to verify your account and ensure that you receive your Mileage Plan Miles for each survey you take.

Can I have more than one The Opinion Terminal account?

Membership is restricted to one account per Alaska Airlines Mileage Plan member.

Can I join The Opinion Terminal if I live outside the United States?

No, unfortunately membership of this online panel is open only to residents of the United States.

How do I access my The Opinion Terminal account?

For quick access, log in by entering your email address and password. In your account, you can complete profile information to ensure you receive relevant surveys, update your account details, add your Alaska Airlines Mileage Plan number, view your survey history and see the Mileage Plan Miles you’ve earned so far.

What should I do if I want to change my email address?

Since your email address is your username, you can’t change this from your account. If you do want to change it, contact us and we will be happy to help.

What should I do if I want to change my password?

To change your password, log in to your account, and click on ‘User Details’ under ‘Account’.

What should I do if I need to update my personal details?

To change your personal information, log in to your account and click on ‘User Details’ under ‘Account’. Your email address is your username, so this is the only detail you cannot change. If you want to change your email, please contact us.

Can other members of my household become The Opinion Terminal members?

The Opinion Terminal panel is invitation only. Your invitation link is unique for your registration and cannot be shared. Tell your family and friends to watch for email invitations from Alaska Airlines Mileage Plan. They must be Alaska Airlines Mileage Plan members to receive the email and they can sign up at https://www.alaskaair.com/account/join-mileage-plan. All registrations are subject to data quality checks.

Do I need to notify you if I leave the country?

The Opinion Terminal is a panel for US residents only. If you move out of the US, please cancel your membership by logging into your account and clicking ‘Unsubscribe’ within the ‘My Account’ section. You don't need to notify us if you are temporarily traveling out of country.

How can my family and friends join The Opinion Terminal?

If your friends and family are Alaska Airlines Mileage Plan members, tell them to look out for email invitations to The Opinion Terminal panel. If they are not Alaska Airlines Mileage Plan members, they can visit https://www.alaskaair.com/account/join-mileage-plan to join.

How do I cancel my The Opinion Terminal membership?

If you wish to unsubscribe, you can cancel your membership by logging into your account and clicking on ‘Unsubscribe’ within the ‘My Account’ section. It may take a few days to deactivate your account, during which time you may be invited to participate in a survey. If this happens, just ignore the survey invitation. Please note, you will only be unsubscribing from The Opinion Terminal panel. You will remain a member of the Alaska Airlines Mileage Plan program.

Why are surveys conducted?

Surveys are carried out because businesses, governments, public bodies, and similar organizations are interested in the views and attitudes of the people who use their products and services. The more they know about what customers and citizens think, the easier it is for them to improve and adapt.

How often will I be asked to take surveys?

We send out survey invitations on a regular basis, but can’t say exactly when or how often a member will receive them. This is because each survey is customized and based on the research goals for each client.

What happens after I join?

You’ll receive an email welcoming you to The Opinion Terminal and asking you to confirm your account. Following this, we recommend that you log in to your account to complete profile information. Soon after this you’ll begin receiving email invitations to take surveys. The emails will contain all the information you need to participate, including how many Mileage Plan Miles you’ll receive if you complete the survey.

What is expected of me when participating in surveys?

When participating in surveys, we ask that you please give careful consideration to every question you answer. Quality mechanisms are in place to validate your responses, and failure to answer honestly may result in you being kicked out of the survey. If we identify dishonest behavior, we cannot pay you the reward for the survey, and if this behavior continues, we may deactivate your account. (Read our Terms & Conditions for further information).

Will I be penalized if I do not complete my survey?

No - You can respond to as many or as few of the survey invitations you receive. However, the more surveys you take, the more Mileage Plan Miles you earn!

How will I know that I have surveys to complete?

We will send you an email invitation when a new survey is available. From that invitation, you will be able to access and complete the survey. You can also see your available surveys from your member dashboard when you log in to your account.

Why haven't I received any surveys?

Your chance to be invited to a survey depends on several factors, such as the number and types of surveys we are conducting at any one time and your background information.

We will always email you if there is a new survey to take. Please ensure that we are on your whitelist, or that your email provider isn’t blocking emails from The Opinion Terminal.

How long will it take to complete a survey?

Surveys vary in length, but typically take 10 to 15 minutes to complete. Each survey invitation will provide an estimated completion time, the survey deadline to respond, and the corresponding Mileage Plan Miles that will be awarded for completion.

Why can't I open surveys?

Not all internet providers allow users to click on links within their email. If you are unable to gain access to our survey, try the following:

Copy and paste the link from your email into the browser’s URL and press enter. This will take you directly to the correct page.

Ensure that you copy the entire web address into the browser as sometimes the link can spread over two lines.

Make sure when you copy the link it does not contain any line breaks, as this will also stop the link from working.

I realized I picked the wrong answer. Can I go back and change my reply?

Once you submit an answer on a survey, you are not allowed to change your answer. We do this to protect the survey data.

We realize there are times when a panelist makes an honest mistake and clicks on the wrong button, but unfortunately, we cannot go back and change our data.

Why is the survey now closed?

The majority of our surveys are open for a few days as we seek panelists who are a good fit. However, some surveys are more popular than others and close quickly.

We always try to limit the number of panelists we invite so that the panelists we do invite have a fair chance of answering the survey. We cannot always predict how popular a survey may be and sometimes surveys unexpectedly close quickly. We apologize in advance if this rare occurrence happens to you.

Can you resend me the survey invite?

We can only distribute the links to the surveys once.

I received an error message, what should I do?

If this happens, there may be a technical problem. You can try and access the survey again later from the survey invitation email. If there is a general error with the survey, it may be resent to you at a later date. If it happened at a late stage in the survey, contact us, providing as much information about the survey as possible: the survey number, link from the invitation email or the topic, reward amount, and date of the survey so that we may identify the survey and assist you.

Can I get someone else to complete my surveys for me if I am away?

No - Once you have registered with The Opinion Terminal panel, you should complete the surveys so you don’t lose out on future surveys or get flagged for possible questionable answers. Your family and friends are welcome to join The Opinion Terminal panel. Each panel member will require a unique email address and their own Alaska Airlines Mileage Plan account number. All registrations are also subject to our data quality checks.

Is there any extra software I need on my computer to complete surveys?

Some of our surveys require Adobe Flash Player. It should only take two to three minutes to download; go to http://www.adobe.com and click on the 'download Flash Player' link. While it is not required that you download Flash Player in advance, doing so may save you time later.

Why was I unable to complete a survey?

Market researchers are often looking for the opinion of a very specific group of people; for example, users of a particular brand or product. Questions will be asked as part of each survey to check whether it is relevant to you. If it is not relevant to you, you will be "screened out" with a message explaining that you haven’t qualified. While this is a normal part of market research, the more we know about you, the more we can send you relevant surveys. We recommend ensuring that your survey profile is complete and that you update it frequently. If you do get screened out, you will still receive five (5) Mileage Plan Miles for attempting the survey, and any data received from non-completed surveys is discarded.

Why do you ask me questions you already know the answer to?

When you sign up for The Opinion Terminal, we ask you to complete some personal demographic questions (such as age, gender and ZIP code) which enable us to find better surveys for you.

Often these questions are also asked at the beginning of surveys, which are created by our clients. The Opinion Terminal doesn't share your personal information with anyone (even our clients), which is why you need to complete these questions on many of the surveys you receive. These questions also ensure that the information we are passing to clients is as current as possible, so thank you for your patience in answering these questions.

I’ve received a survey invite, but when I click through there are no surveys available. Why?

If you have participated in a lot of surveys in the last day or two, you might find that we have run out of suitable surveys for you. Additionally, the surveys you are invited to may have already reached their quota of respondents by the time you clicked through. If you click through and find that this is the case, check back the next day, and we should have more available.

Can you mail the surveys to me or conduct them over the phone?

Unfortunately, there is no other way to take part in these online surveys, you need to complete them online.

Where can I view my Mileage Plan Miles balance?

To view the balance of your available Mileage Plan Miles and use your points, visit the Alaska Airlines Mileage Plan website.

How can I see the total amount of Mileage Plan Miles I have earned from surveys?

To view your earned Mileage Plan Miles, click on ‘Account’ then on ‘My Survey History’.

Please note: this is only the total number of Mileage Plan Miles earned from The Opinion Terminal surveys. To view your full Alaska Airlines Mileage Plan balance, please log in to your Alaska Airlines Mileage Plan account.

How do I use my Mileage Plan Miles?

Visit the Alaska Airlines Mileage Plan website to view and use your Mileage Plan Miles.

How long does it take to receive Mileage Plan Miles earned for survey participation?

After completing a survey, it can take 4-6 weeks for your Mileage Plan Miles to show in your Alaska Airlines Mileage Plan account.

Why doesn’t my balance on The Opinion Terminal change when I use my Mileage Plan Miles?

At The Opinion Terminal, you can view all the Mileage Plan Miles you have earned through your survey participation since you joined the panel. These Mileage Plan Miles will transfer to your Alaska Airlines Mileage Plan account within 4-6 weeks, which is when they become available for you to use. As the balance shown on The Opinion Terminal is a historical total, it is not affected when you use your Mileage Plan Miles. For up-to-date Alaska Airlines Mileage Plan balance information, log in to your Alaska Airlines Mileage Plan account.

How do I collect my Mileage Plan Miles?

All Mileage Plan Miles earned from taking surveys will be transferred to your Alaska Airlines Mileage Plan account within 4-6 weeks. You can view your Alaska Airlines Mileage Plan balance by logging in to your Alaska Airlines Mileage Plan account.

If I become a member of The Opinion Terminal, will I receive e-mails advertising other products and services?

No. We do not sell the personal information of our members and we will never try to sell you a product or service.

Who can I talk to if I have any privacy concerns?

Contact information is provided in our Privacy Policy which is linked from the bottom of the pages on the The Opinion Terminal website.

Why did I get an e-mail with a link to join The Opinion Terminal if I didn't apply myself?

It is possible that someone made a typing error and accidentally submitted your e-mail address while asking to join The Opinion Terminal. It's also possible that someone has used your e-mail address without your permission. If you don't want to join, simply ignore the e-mail and the reminder that will be sent. Your details won't be included on our records and you'll not be contacted again.

Why do you need my personal information?

Generally, personal information is used: (i) to communicate with you regarding The Opinion Terminal membership and survey participation; (ii) to tailor survey opportunities to you; (iii) to administer and manage our incentive programs and fulfill your requests for incentives; and (iv) to update our records.

How do badges work?

Badges are awarded to members who activate their account, continue to take surveys regularly, fill out their survey profile, and earn Mileage Plan™ Miles.

There are five levels, Bronze for beginners, Silver, Gold, Platinum and our highest level, Diamond.

At every level there are key achievements (known as badges) awarded for your survey activity.

The membership levels are related to aspects of your membership, focusing on activities like taking surveys and earning Mileage Plan™ miles.

How do I level up?

You can level up by unlocking all the achievements available at your current level in a 365 day period. For example, if you’re a Bronze member, you need to complete all the available badges relating to Bronze membership in order to level up and become a Silver member.

You can achieve badges for different levels above your own – for example, if you have completed 100% of your survey profile, you’ll get a Platinum status badge for that section – but you cannot reach Diamond level until you’ve achieved all badges within Platinum.

What is a Bronze member?

Bronze members are just getting started. To reach Bronze status, all you have to do is sign up and activate your account.

What is a Silver member?

Silver is the first step on the ladder.

To reach Silver status, members must:

• Complete 25% of their survey profile
• Take one survey in the last week
• Complete their first survey

What is a Gold member?

Gold members are becoming regular survey takers.

To reach Gold, members must:

• Complete 50% of their survey profile
• Take a survey in two consecutive weeks
• Complete their 10th survey

What is a Platinum member?

Platinum members are active and regular survey takers who have almost completed their survey profile.

To reach Platinum status, members must:

• Complete 75% of their survey profile
• Take a survey in three consecutive weeks
• Complete their 25th survey

What is a Diamond member?

Diamond members have reached the top level. They have a complete survey profile, have completed fifty surveys (or more) and maintain regular survey activity.

To reach Diamond status, members must:

• Complete 100% of their survey profile
• Take a survey in four consecutive weeks
• Complete their 50th survey

How do I maintain my badge status?

To maintain your badge status, you must ensure that you continue to take surveys regularly – at least once a week. If you do not maintain your survey activity, your badge for consecutive surveys over one, two, three or four weeks will be lost and you’ll drop to the next level down.

Similarly you must keep your survey profile updated – some sections expire over time, such as technology, electronics and gadgets and automotive – so if you see your profile drop in percentage since you last logged in, check back and complete any sections within your survey profile that are less than 100% complete.